The Outlook for Independent College Media

Loading...
Thumbnail Image

Date

2014

Authors

Beck, Chrissy

Journal Title

Journal ISSN

Volume Title

Repository Usage Stats

249
views
417
downloads

Abstract

This project investigates the future of college media organizations that are financially independent from their universities. I started my research by crafting a blog (College Media Today+) to interact with other college media professionals and gather primary research data through interviews and surveys. The analytical portion of my project is represented in the following paper. My project makes a case in support of college media’s future by borrowing best practices from commercial media and adopting a strong commitment to innovate. Essentially, independent college news organizations can thrive in a digital age, even with dwindling revenue and increasing competition for attention in the news market, if they are willing to adapt and change to current business models.

Description

Provenance

Subjects

Citation

Citation

Beck, Chrissy (2014). The Outlook for Independent College Media. Master's thesis, Duke University. Retrieved from https://hdl.handle.net/10161/9230.


Dukes student scholarship is made available to the public using a Creative Commons Attribution / Non-commercial / No derivative (CC-BY-NC-ND) license.