The Capital Asset Pricing Model: An Evaluation of Its Potential As a Strategic Planning Tool

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Naylor, Thomas

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Tapon, Francis

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2010-06-28T19:00:35Z

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2010-06-28T19:00:35Z

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1982-10

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In this paper we provide a summary of the capital asset pricing model (CAPM) and point out how it might possibly be used as a tool for strategic planning by corporations that own a portfolio of businesses. We also point out some of the assumptions underlying the CAPM which must be satisfied if it is to be used for strategic planning. Next we include a critical appraisal of the CAPM as a strategic planning tool. Finally, we state the case for linking competitive strategy models, CAPM models, and business simulation models.

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233942 bytes

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application/pdf

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https://hdl.handle.net/10161/2608

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en_US

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Management Science

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CAPM

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simulations

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strategic planning

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The Capital Asset Pricing Model: An Evaluation of Its Potential As a Strategic Planning Tool

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Journal article

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