Who Saves the Day?: Racial Messaging in Superhero Cartoons

Abstract

Literature shows the effects that portrayals of gender and violence in superhero TV and movies can have on viewers, but little is known about the effects of race. This study sought to understand the messaging of superhero cartoons intended for viewership by children related to race. Through a content analysis of Batman: The Animated Series, The New Batman Adventures, and Batman Beyond, racial messages were explored in detail. Results showed most of these messages related to stereotypical physical appearance, language, and costuming of characters. The stereotypes present can affect the way children view themselves and others in regard to race. Therefore, this study shows the importance of portraying characters of color free of stereotypes.