The new behaviorism, second edition
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2014-01-01
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© 2014 Taylor & Francis. This second edition is a completely rewritten and much expanded version of the first edition, published nearly 15 years earlier. It surveys what changes have occurred within behaviorism and whether it has maintained its influence on experimental cognitive psychology or other fields.This groundbreaking book presents a brief history of behaviorism, the dominant movement in American psychology in the first half of the 20th Century. It then analyzes and criticizes radical behaviorism, as pioneered by B.F. Skinner, and its philosophy and applications to social issues.The mission of the book is to help steer experimental psychology away from its current undisciplined indulgence in "mental life" toward the core of science, which is an economical description of nature. The author argues that parsimony -- the elementary philosophical distinction between private and public events, even biology, evolution and animal psychology -- all are ignored by much contemporary cognitive psychology. The failings of radical behaviorism as well as a philosophically defective cognitive psychology point to the need for a new theoretical behaviorism, which can deal with problems such as "consciousness" that have been either ignored, evaded or muddled by existing approaches.This new behaviorism provides a unified framework for the science of behavior that can be applied both to the laboratory and to broader practical issues such as law and punishment, the health-care system, and teaching.
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John E. R. Staddon
Until my retirement in 2007, my laboratory did experimental research on learning and adaptive behavior, mostly with animals: pigeons, rats, fish, parakeets. We were particularly interested in timing and memory, feeding regulation, habituation and the ways in which pigeons and rats adapt to reward schedules. The aim is to arrive at simple models for learning that can help to identify the underlying neural mechanisms. I continue to do theoretical and historical work on the power law in psychophysics, operant learning, timing and memory, habituation and feeding regulation. I have applied some of these ideas to economics and financial markets and social issues such as traffic control (Distracting Miss Daisy, The Atlantic, 2008; Death by Stop Sign) and smoking (Unlucky Strike, Private Health and the Science, Law and Politics of Smoking, with David Hockney, UBP, 2013). A second edition of Adaptive Behavior and Learning (Cambridge UP) was published in 2016. Most recently I have published Scientific Method: How Science Works, Fails to Work, and Pretends to Work. published by Routledge in December, 2017, Unlucky Strike Second Edition, and Science in an age of unreason (Regnery, 2022).
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