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"Super Bowl Babies": Do Counties with Super Bowl Winning Teams Experience Increases in Births Nine Months Later?

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Date
2017-01
Authors
Hayward, George M
Rybińska, Anna
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Abstract
Following the claim of a highly publicized National Football League (NFL) commercial, we test whether the Super Bowl provides a positive exogenous shock to fertility in counties of winning teams. Using stadium locations to identify teams' counties, we analyze the number of births in counties of both winning and losing teams for ten recent Super Bowls. We also test for state effects and general effects of the NFL playoffs. Overall, our results show no clear pattern of increases in the number of births in winning counties nine months after the Super Bowl. We also do not find that births are affected at the state level or that counties competing in the playoffs are affected. Altogether, these results cast doubt on the NFL's claim that winning cities experience increases in births nine months after the Super Bowl.
Type
Journal article
Subject
Super Bowl
birth rates
fertility
football
sporting events
Permalink
https://hdl.handle.net/10161/19223
Published Version (Please cite this version)
10.1177/2378023117718122
Publication Info
Hayward, George M; & Rybińska, Anna (2017). "Super Bowl Babies": Do Counties with Super Bowl Winning Teams Experience Increases in Births Nine Months Later?. Socius : sociological research for a dynamic world, 3. pp. 237802311771812-237802311771812. 10.1177/2378023117718122. Retrieved from https://hdl.handle.net/10161/19223.
This is constructed from limited available data and may be imprecise. To cite this article, please review & use the official citation provided by the journal.
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Scholars@Duke

Rybinska

Anna Rybinska

Research Scientist
Anna Rybińska is a postdoctoral research scientist for Family Connects Internationaland the Prospective Study of Infant Development. She joined the Center for Child and Family Policy in August 2019. Her research interests focus broadly on the variation in family formation patterns across t
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