Developing Environmental Sustainability Metrics A Study of Harley-Davidson Dealerships
Date
2011-04-26
Author
Advisor
Rigling-Gallagher, Deborah
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Abstract
Abstract
Developing Environmental Sustainability Metrics
A Study of Harley-Davidson Motorcycle Dealerships
By
Matthew J. Redmann, CHMM
May 2011
The Harley-Davidson dealership network has 600 locations in the United States. Currently
there is no common methodology to measure the impact that these dealerships have on
the environment. With no method to measure the environmental impact there is little
that can be done to reduce impact.
This project developed a common way to assess environmental sustainability at a Harley
dealership. Any environmental sustainability metric has to be relevant to the business,
simple to use, provide dynamic feedback, and reveal performance levels. Examples
of environmental sustainability metrics and similar dealership programs were reviewed
to see if the knowledge was transferable.
Once a metric was developed a survey was sent out to Harley dealerships to validate
the metric performance. The metric uses both non-normalized and normalized energy,
waste and water data to complete the environmental picture. Due to inconsistent waste
and water data in the sample, only the energy metric was tested. The non-normalized
energy metric is the annual energy consumed BTU per square foot of building (building
performance). The normalized energy metric is annual energy consumed BTU per square
foot / annual dealer revenue (operational performance).
The metric is able to detect both good and poor performance and provide information
to help dealers make decisions to make improvements. This metric can be used at any
dealership regardless of size or location. Additional research using the metrics
developed could be used to develop an environmental strategy guide for Harley-Davidson
dealerships.
Approved
___________________________________
Dr. Deborah Rigling-Gallagher, Advisor
________4/25/2011___________________
Date
Master's Project submitted in partial fulfillment of the requirements for the Master
of Environmental Management degree in the Nicholas School of the Environment, Duke
University May 2011
Type
Master's projectPermalink
https://hdl.handle.net/10161/3601Citation
Redmann, Matthew (2011). Developing Environmental Sustainability Metrics A Study of Harley-Davidson Dealerships.
Master's project, Duke University. Retrieved from https://hdl.handle.net/10161/3601.Collections
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