Show simple item record Jeon, Jayoung Jiao, Luxuan 2012-04-17T12:29:46Z 2012-04-17T12:29:46Z 2012-04-17
dc.description "Honors thesis", Honors seminar class en_US
dc.description.abstract Critics and their reviews provide crucial information for consumers in many “experience goods” markets, and the movie market is one such market. Through their impact on the consumer’s film selection, critics’ reviews influence the first weekend box office performance (the influence effect). We hypothesize that the influence effect of critics’ reviews is different for foreign and domestic movies. Using the U.S. film industry as our empirical setting, we examine the effects of reviews on opening weekend revenues in the U.S. film industry. We find that, when the critics’ assessment of domestic movies is positive, people are discouraged from watching the movie. On the other hand, for foreign movies, the impact of positive reviews is found to be positive. We interpret this result as arising from the different target audiences for foreign and domestic movies. Further analysis of our data supports this hypothesis. We also find that people are more influenced to watch movies when they see multiple reviews than only a few of them. This positive impact of the number of critics’ reviews is greater for domestic than foreign movies, and greater for domestic art movies than domestic non-art movies. en_US
dc.language.iso en_US en_US
dc.subject films en_US
dc.subject movies en_US
dc.subject critics en_US
dc.subject reviews en_US
dc.subject art en_US
dc.title The Influence Effect of Critics' Reviews on Foreign and Domestic Movies en_US
dc.department Economics en_US

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