Economic Trends Affecting National Discourse

dc.contributor.advisor

Hoffman, David

dc.contributor.author

Schaffernoth, Charles Adam

dc.date.accessioned

2023-05-10T18:12:11Z

dc.date.available

2023-05-10T18:12:11Z

dc.date.issued

2023-04-19

dc.department

The Sanford School of Public Policy

dc.description.abstract

Topic: How has the evolution of advertising technology, and its economic repercussions, contributed to the concentration and polarization of America’s traditional media ecosystem and national discourse? What potential policy options can most effectively address the root causes of this trend?

Abstract: This analysis strove to demonstrate that the polarization currently afflicting American national discourse is partially structural in nature, and that this structural component can be primarily attributed to the major stakeholder groups’ competitive responses to disruptive technological innovation and its economic repercussions. Furthermore, the paper illustrates the tangible and material harms caused by growing polarization and offers policy solutions that apply to each of the main stakeholder groups involved in the complex system embodied by the nation’s social and political debate. Interestingly, this paper concurred with Mark Twain’s observation that “history doesn’t repeat itself, but it often rhymes,” in that the dated practice of yellow journalism in news media, the recurrent strategy of emulating competitors’ tactics in business, and the contemporary rediscovery of narrowcasting as a tool for customer segmentation online, have all reemerged as themes in the internet era’s fractured information landscape.

dc.identifier.uri

https://hdl.handle.net/10161/27367

dc.language.iso

en_US

dc.subject

polarization

dc.subject

social media

dc.subject

customer segmentation

dc.subject

targeted advertising

dc.subject

media disruption

dc.subject

fragmented information ecosystem

dc.title

Economic Trends Affecting National Discourse

dc.type

Master's project

duke.embargo.months

0

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Sanford Master's Project_Schaffernoth_20230419.pdf
Size:
4.37 MB
Format:
Adobe Portable Document Format
Description:
Sanford School of Public Policy Master's Project by C.A. Schaffernoth