WHERE THE RUBBER MEETS THE ROAD: ORANGE BIKE BREWING MARATHON TO B CORP CERTIFICATION

Abstract

Achieving B Corp certification has become a benchmark for businesses that seek to balance purpose and profit. This certification is awarded to organizations that meet rigorous standards of social and environmental performance, accountability, and transparency (B Corporation, 2023). For companies aspiring to demonstrate their commitment to sustainability, the environmental section of the B Impact Assessment provides a unique opportunity to showcase leadership in addressing pressing environmental challenges. This Masters project focuses on the journey of developing an Environmental Management System (EMS) as a critical step toward obtaining B Corp certification, with a strong emphasis on enhancing environmental performance. The environmental section of the B Corp certification framework evaluates a company’s impact on the environment through its operations, supply chain, and product or service life cycle. It examines practices such as energy efficiency, waste reduction, carbon footprint management, and sustainable sourcing. For businesses, achieving high scores in this area not only contributes to the overall certification process but also demonstrates their dedication to mitigating environmental impacts and adopting long-term sustainable practices. However, meeting these requirements can be challenging without a structured approach to environmental management. An Environmental Management System provides a comprehensive framework that enables businesses to systematically identify, evaluate, and address environmental impacts. By integrating policies, procedures, and measurable objectives, an EMS facilitates continuous improvement in areas such as resource efficiency, waste management, and regulatory compliance. This project explores how the development and implementation of a tailored EMS can help businesses align with the environmental criteria of the B Corp certification, while fostering a culture of environmental stewardship within the organization. This study will examine key elements of the EMS, including environmental policy creation, stakeholder engagement, performance tracking, and reporting mechanisms. Additionally, it will investigate the benefits of adopting such a system, including enhanced brand reputation, operational efficiencies, and contributions to global sustainability goals. By using real-world case studies and industry best practices, this project aims to demonstrate how businesses can leverage an EMS to meet the high environmental standards required for B Corp certification and drive meaningful change in their operations. Ultimately, this research underscores the importance of integrating robust environmental practices into business strategies. It aims to provide actionable insights and a practical roadmap for organizations committed to achieving B Corp certification and making a positive environmental impact.