Can Chinese Tourists Support Nature-Based Tourism?

Abstract

Nature-based tourism is an important form of tourism, which uses natural resources as the basis for the development of tourism projects and attracts tourists to watch or interact with nature for the purpose of relaxation, education, and pleasure. Since China is now the largest single source of tourists for the world’s tourism industry, understanding Chinese tourists’ perception of nature and their behaviors and preferences when participating in nature-based tourism is helpful for the further development of nature-based tourism. This paper first reviews the theories created by Chinese literati on the relationship between humans and nature and their development in history, then analyzes Chinese tourists’ use, attitudes, and feedback on natural attractions through direct and indirect measures. Then this paper uses SWOT (strengths, weaknesses, opportunities, and threats) analysis to explore the advantages and disadvantages of developing nature-based tourism in China, and finally proposes policy recommendations based on the above research.