Show simple item record Aldrich, Eric en_US Arcidiacono, Peter en_US Vigdor, Jacob en_US 2010-06-28T19:05:40Z 2010-06-28T19:05:40Z 2005 en_US
dc.description.abstract Nielsen ratings for ABC's Monday Night Football are significantly higher when the game involves a black quarterback. In this paper, we consider competing explanations for this effect. First, quarterback race might proxy for other player or team attributes. Second, black viewership patterns might be sensitive to quarterback race. Third, viewers of all races might be exhibiting a taste for diversity. We use both ratings data and evidence on racial attitudes from the General Social Survey to test these hypotheses empirically. The evidence strongly supports the taste-for-diversity hypothesis, while suggesting some role for black own-race preferences as well. en_US
dc.format.extent 192374 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.publisher Topics in Economic Analysis & Policy en_US
dc.subject Consumer behavior en_US
dc.subject Customer discrimination en_US
dc.subject Racial diversity en_US
dc.subject Economics en_US
dc.subject Learning en_US
dc.subject Microeconomics en_US
dc.title Do People Value Racial Diversity? Evidence from Nielsen Ratings en_US
dc.type Journal Article en_US
dc.department Economics

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