Now showing items 1-3 of 3

    • An Exploration of Multimedia Multitasking: How Television Advertising Impacts Google Search 

      Clipp, Celeste (2011-04-18)
      A 2010 study conducted by Nielson on behalf of Yahoo reveals that three out of every four Americans use television and internet simultaneously, up nearly 20 percent year-to-year. Yahoo concludes that this disproves the ...
    • Geo-Spatial Modeling of Online Ad Distributions 

      Gorecki, Mitchel (2013-04-25)
      The purpose of this document is to demonstrate how spatial models can be integrated into purchasing decisions for real-time bidding on advertising exchanges to improve ad selection and performance. Historical data makes ...
    • Geo-Spatial Modeling of Online Ad Distributions 

      Gorecki, Mitchel (2013-04-15)
      The purpose of this document is to demonstrate how spatial models can be integrated into purchasing decisions for real-time bidding on advertising exchanges to improve ad selection and performance. Historical data makes ...