The Energy Investment Index: A business case for Duke University Energy Initiative's Energy Investment Index

Abstract

The Duke University Energy Initiative, with the goal of establishing Duke University as a leader in energy industry data analytics, is exploring the creation of an index that tracks investment in the energy sector over time. The Index would assist industry leaders, policymakers, and investors in decision-making and consulting by providing a comprehensive summary of trends in energy investment through aggregating data from various sources. This business plan comprises a market scoping analysis, customer and competitor analyses, a discussion of barriers to entry, a detailed description of the product and its underlying models, marketing materials, a financial analysis, and an implementation strategy. It concludes that the creation of the Energy Investment Index is both feasible and advisable.