E-Commerce and Industrial Upgrading in the Chinese Apparel Value Chain

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Li, Fuyi

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Frederick, Stacey

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Gereffi, Gary

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2020-01-02T19:20:47Z

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2020-01-02T19:20:47Z

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2020-01-02T19:20:46Z

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The economic and social gains from electronic commerce (e-commerce) that promote innovation, industry upgrading and economic growth have been widely discussed. China’s successful experience with e-commerce has had a positive effect in transforming consumer-goods sectors of the economy and motivating economic reform. This article looks at how e-commerce reduces barriers to entry and enables firms to move up the value chain by using the global value chain framework to analyse the impact of e-commerce on the upgrading trajectories and governance structures of China’s apparel industry. For large Chinese brands, e-commerce has enabled end-market diversification. For small- and medium-sized enterprises, e-commerce has facilitated entry with functional upgrading as well as end-market upgrading. In the “two-sided markets” created by platform companies, the “engaged consumers” are the demand side of this market, and “e-commerce focused apparel firms” are the supply side of the new market. Consumers and platforms are more directly involved in value creation within this emerging internet-based structure.

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https://hdl.handle.net/10161/19737

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English

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Journal of Contemporary Asia

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10.1080/00472336.2018.148122

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China; apparel; upgrading; e-commerce; SMEs; Global Value Chains

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E-Commerce and Industrial Upgrading in the Chinese Apparel Value Chain

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Journal article

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Gereffi, Gary|0000-0002-0905-5206

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Trinity College of Arts & Sciences

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Duke

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Sociology

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Duke Global Health Institute

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University Institutes and Centers

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Institutes and Provost's Academic Units

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Published online

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