Imagined communities of fandom: sport, spectatorship, meaning and alienation in late capitalism

Abstract

© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. This article accounts for the allure of sports spectatorship in late capitalism by theorizing spectatorial communities as imagined communities. Building on the work of Benedict Anderson and others, and drawing on discourse around fandom in popular culture and the media, it argues that imagined communities of fandom function as sites of meaning and community within the alienating and individualist context of late capitalism. These communities are invented and continuously rehearsed through fetish spectacle and ritualistic practice and produce Manichean understandings of social relations that can lead to marginalization and violence.