The Outlook for Independent College Media
| dc.contributor.advisor | Abernathy, Penelope | |
| dc.contributor.author | Beck, Chrissy | |
| dc.date.accessioned | 2014-11-07T21:43:02Z | |
| dc.date.available | 2014-11-07T21:43:02Z | |
| dc.date.issued | 2014 | |
| dc.department | Graduate Liberal Studies | |
| dc.description.abstract | This project investigates the future of college media organizations that are financially independent from their universities. I started my research by crafting a blog (College Media Today+) to interact with other college media professionals and gather primary research data through interviews and surveys. The analytical portion of my project is represented in the following paper. My project makes a case in support of college media’s future by borrowing best practices from commercial media and adopting a strong commitment to innovate. Essentially, independent college news organizations can thrive in a digital age, even with dwindling revenue and increasing competition for attention in the news market, if they are willing to adapt and change to current business models. | |
| dc.identifier.uri | ||
| dc.title | The Outlook for Independent College Media | |
| dc.type | Master's thesis |
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