Understanding the Social Learning Effect in Contagious Switching Behavior

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2019-10

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Social Sciences, Science & Technology, Technology, Management, Operations Research & Management Science, Business & Economics, social learning, network effect, contagious switching behavior, customer relationship management, NETWORK EXTERNALITIES, BRAND CHOICE, MODEL, IDENTIFICATION, UNCERTAINTY, INFORMATION, DIFFUSION, GOODS

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https://hdl.handle.net/10161/19455

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10.1287/mnsc.2018.3173

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Hu, MM, S Yang and DY Xu (2019). Understanding the Social Learning Effect in Contagious Switching Behavior. Management Science, 65(10). pp. 4771–4794. 10.1287/mnsc.2018.3173 Retrieved from https://hdl.handle.net/10161/19455.

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