Exposure to opposing views on social media can increase political polarization.

dc.contributor.author

Bail, Christopher A

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Argyle, Lisa P

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Brown, Taylor W

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Bumpus, John P

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Chen, Haohan

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Hunzaker, MB Fallin

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Lee, Jaemin

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Mann, Marcus

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Merhout, Friedolin

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Volfovsky, Alexander

dc.date.accessioned

2018-12-01T19:47:23Z

dc.date.available

2018-12-01T19:47:23Z

dc.date.issued

2018-09

dc.date.updated

2018-12-01T19:47:20Z

dc.description.abstract

There is mounting concern that social media sites contribute to political polarization by creating "echo chambers" that insulate people from opposing views about current events. We surveyed a large sample of Democrats and Republicans who visit Twitter at least three times each week about a range of social policy issues. One week later, we randomly assigned respondents to a treatment condition in which they were offered financial incentives to follow a Twitter bot for 1 month that exposed them to messages from those with opposing political ideologies (e.g., elected officials, opinion leaders, media organizations, and nonprofit groups). Respondents were resurveyed at the end of the month to measure the effect of this treatment, and at regular intervals throughout the study period to monitor treatment compliance. We find that Republicans who followed a liberal Twitter bot became substantially more conservative posttreatment. Democrats exhibited slight increases in liberal attitudes after following a conservative Twitter bot, although these effects are not statistically significant. Notwithstanding important limitations of our study, these findings have significant implications for the interdisciplinary literature on political polarization and the emerging field of computational social science.

dc.identifier

1804840115

dc.identifier.issn

0027-8424

dc.identifier.issn

1091-6490

dc.identifier.uri

https://hdl.handle.net/10161/17683

dc.language

eng

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Proceedings of the National Academy of Sciences

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Proceedings of the National Academy of Sciences of the United States of America

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10.1073/pnas.1804840115

dc.subject

Humans

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Democracy

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United States

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Female

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Male

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Social Media

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Political Activism

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Exposure to opposing views on social media can increase political polarization.

dc.type

Journal article

duke.contributor.orcid

Merhout, Friedolin|0000-0003-3703-7651

duke.contributor.orcid

Volfovsky, Alexander|0000-0003-4462-1020

pubs.begin-page

9216

pubs.end-page

9221

pubs.issue

37

pubs.organisational-group

Trinity College of Arts & Sciences

pubs.organisational-group

Duke

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Sociology

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Sanford

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Sanford School of Public Policy

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Statistical Science

pubs.publication-status

Published

pubs.volume

115

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