The Persistence and Peril of Misinformation Defining what truth means and deciphering how human brains verify information are some of the challenges to battling widespread falsehoods

Dr. Brian Southwell is an adjunct professor with Duke's Department of Medicine and also has worked with the Social Science Research Institute and the Energy Initiative. Southwell directs the Science in the Public Sphere program at RTI International and also is a faculty member at UNC-Chapel Hill. He hosts The Measure of Everyday Life, a weekly public radio show, is the author of Social Networks and Popular Understanding of Science and Health (Johns Hopkins University Press), and edited Innovations in Home Energy Use: A Sourcebook (RTI Press) and Misinformation and Mass Audiences (University of Texas Press).