Remote Unmediated A/B Test Research
| dc.contributor.author | Riegel, Julie | |
| dc.date.accessioned | 2017-02-27T18:52:42Z | |
| dc.date.available | 2017-02-27T18:52:42Z | |
| dc.date.issued | 2017-02-27 | |
| dc.description.abstract | Starting in December 2016, Julie Riegel researched multiple tools that could perform remote unmediated A/B tests in order to recommend a tool for the AUX department to use to perform unmediated remote A/B tests on the library’s website. After narrowing the choices to Optimizely and Hotjar, Julie and Tom Crichlow created a remote unmediated A/B pilot test to better understand how each tool would work the Duke Libraries’ context. | |
| dc.identifier.uri | ||
| dc.language.iso | en_US | |
| dc.subject | AUX - other | |
| dc.title | Remote Unmediated A/B Test Research | |
| dc.type | Report |
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