Remote Unmediated A/B Test Research

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Date

2017-02-27

Authors

Riegel, Julie

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Abstract

Starting in December 2016, Julie Riegel researched multiple tools that could perform remote unmediated A/B tests in order to recommend a tool for the AUX department to use to perform unmediated remote A/B tests on the library’s website. After narrowing the choices to Optimizely and Hotjar, Julie and Tom Crichlow created a remote unmediated A/B pilot test to better understand how each tool would work the Duke Libraries’ context.

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Citation

Riegel, Julie (2017). Remote Unmediated A/B Test Research. Retrieved from https://hdl.handle.net/10161/13693.