BLOWING SMOKE How Weak Science was Warped by Money and Politics and Smokers Paid the Price

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How the science behind the health and cost effects of smoking has been warped by changing political, cultural and financial pressures.

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Scholars@Duke

Staddon

John E. R. Staddon

James B. Duke Distinguished Professor Emeritus of Psychology and Neuroscience

Until my retirement in 2007, my laboratory did experimental research on learning and adaptive behavior, mostly with animals: pigeons, rats, fish, parakeets.  We were particularly interested in timing and memory, feeding regulation, habituation and the ways in which pigeons and rats adapt to reward schedules. The aim  is to arrive at simple models for learning that can help to identify the underlying neural mechanisms. I continue to do theoretical and historical work on the power law in psychophysics, operant learning, timing and memory, habituation and feeding regulation.  I have applied some of these ideas to economics and financial markets and social issues such as traffic control (Distracting Miss Daisy, The Atlantic, 2008; Death by Stop Sign) and smoking (Unlucky Strike, Private Health and the Science, Law and Politics of Smoking, with David Hockney, UBP, 2013).  A second edition of Adaptive Behavior and Learning (Cambridge UP) was published in 2016. Most recently I have published Scientific Method: How Science Works, Fails to Work, and Pretends to Work. published by Routledge in December, 2017, Unlucky Strike Second Edition, and Science in an age of unreason (Regnery, 2022). 


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